Cofounder & CEO
2024 to 2026
I cofounded Printr and led the company from idea to launch. I owned fundraising, product direction, partnerships and distribution.
Founder / GTM leadership
I help AI & crypto startups go to market.
I like turning early ideas into something people want to use, alongside founders who care about what they’re building.
Based in Lisbon. Open to first GTM hire and regional leadership roles.
Experience
01$4.5MRaised at Printr
$250M+Trading volume
40KMonthly active users
15Team members
Printr milestones during my time as cofounder and CEO.
Head of DeFi
2022 to 2024
GTM Strategy & Operations Lead
2021 to 2022
I worked on regional market expansion and product launches for crypto payments.
I also built forecasting, customer segmentation and pipeline frameworks for sales leadership.
Earlier
Sales strategy and operations at WeWork. Strategy and operations at CBRE. Consulting at Roland Berger.
How I work
02Understand the customer
At Printr, I asked creators why they chose other platforms and what would make ours more useful.
Sharpen the positioning
For Printr V2, I explained the thinking behind better incentives for creators and holders, connecting product choices with launch communication.
Build partnerships that support adoption
At Axelar, my work included Lido launch coordination and Frax partnership incentives, bringing protocol teams and governance communities together.
Writing
All essays ↗First customers, useful partnerships and building a new market.
First GTM hire
What your first GTM hire should actually own
The first commercial hire needs enough authority to change who you sell to, what you promise and how a customer gets started.
Read essay ↗Ecosystem building
What building Axelar's ecosystem taught me about partnerships
The useful first partners help complete a customer use case. A list of impressive names won't tell you whether that has happened.
Read essay ↗Founder lessons
What building Printr taught me about competing for attention
A new product needs a specific reason to be tried, a credible route to its users and a reason for them to return.
Read essay ↗Regional leadership
Opening a new region means proving the GTM again
A regional lead needs authority over the market entry decisions that determine whether the company's existing playbook will work.
Read essay ↗Projects
03What I’m working on now.
Room & Story
AI property presentation · Independent project
I’m building Room & Story to help property professionals turn room photos into AI staging concepts and videos for listings and client presentations.
My work spans product direction, positioning, and bringing the product to market. The product and public examples are live.
Onchain trader analytics
I’m building PnLTrail to help people find and evaluate onchain traders to copy. It brings together performance, risk and trading behaviour so users can look beyond headline returns.
Starting with Hyperliquid, with trader screening, comparisons and watchlists.
View PnLTrail ↗About
04Jason MaLisbon, Portugal
I’m Canadian, based in Lisbon. I studied business at Ivey and engineering at Western. I’ve built distributed teams and worked across product, fundraising and commercial execution.
Outside work, I’m usually with my golden retriever, playing padel or finding a reason to be outdoors.
I also back founders.
Selected angel investments in crypto and financial infrastructure.
Investments, interviews and public work ↗
Get in touch
Have something in mind?
If you’re looking for a first GTM hire or regional leader for an AI or crypto startup, I’d love to talk about your customers, positioning, partnerships, and launch plans.
hello@jasoncma.com ↗